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21 ex-Defence entrepreneurs touch down in Melbourne for start-up program - Prince's Trust Australia
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21 ex-Defence entrepreneurs touch down in Melbourne for start-up program

The Prince’s Lead Your Own Business Program

The Prince’s Trust Australia looks forward to welcoming our incoming Prince’s Lead Your Own Business (P.L.Y.O.B) program participants on Saturday 2nd June for their residential week at RMIT University in Melbourne.

Aimed at enhancing and enriching the lives of our Defence members as they transition to civilian life, the 12 month, nationally accredited business course assists veterans with the skills and knowledge they need to start or scale their own small business ventures or develop skills to gain meaningful employment post-transition.

The 21 successful applicants will undertake an intensive week in Melbourne completing course components in marketing, emotional intelligence, finance, taxation, and networking as part of their Certificate IV in New Small Business. Participants will also be exposed to leading entrepreneurs Sarah Holloway (Matcha Maiden), Adam Jelic (Mi Goals) and Mark Woodland (Xplor). P.L.Y.O.B alumni who have successfully built their business following completion of the program will also be back to speak to this year’s cohort – Peter Liston and Matthew Moseley (Secure Windows), Cherisa Bellis (Major Freedom) and Roy Mellon (Definitiv).

The diverse line-up compliments participants’ business ideas, which includes cyber resiliency, trauma management, hospitality, property development, disability support, conservation, health and fitness, financial consulting, and music and arts.

Guided by an Advisory Council Chaired by His Excellency General The Honourable David Hurley AC DSC (Ret’d), Governor of New South Wales, participants of the P.L.Y.O.B. program graduate with a fully-developed business plan, receive 12 months of tailored mentoring and support, as well as access to alumni networks and events.

This year, The Prince’s Trust Australia are proud to announce two new Advisory Council members – Gary Hogan AM CSC and Robert Joske OAM.

The Prince’s Trust Chief Executive Janine Kirk AM said “The Prince’s Lead Your Own Business program is a natural fit for many of our transitioning defence personnel. Their training, attention to detail, focus and commitment make for great entrepreneurs and great business people.”

“Australia is a country of small business owners. As Defence trains members for success in the field, we wanted to train them for success in business. We are proud to see our alumni build upon their experiences in the program. Many return to support the P.L.Y.O.B. program, and perhaps more importantly, hire and train other veterans.”

P.L.Y.O.B. alumnus Peter Liston and inaugural winner of the Prime Minister’s Veteran Employment Award for Small to Medium-Sized Business remarks “The P.L.Y.O.B program has been integral to our success. Formalizing our business plan helped us grow our company in the last 18 months from three founding staff members to a workforce of nearly 30 people.”

To date, 65 former service men and women have taken part in The Prince’s Lead Your Own Business program and Prince’s Trust Australia is excited to welcome the incoming cohort.

Further Information:

Overview –
Case study: Core9 Promotional Video –
Case study: Secure Windows –
Case study: Indira Organics –
Case study: Artisan Ales –
P.L.Y.O.B. Website and Application Form:

About The Prince’s Trust Australia
The Prince’s Trust Australia provides a coordinating presence for the charitable endeavours of His Royal Highness The Prince of Wales in Australia. The Prince’s Trust Australia supports the development and delivery of innovative, high impact projects across three focus areas: Young People, Sustainable Communities, and Defence Members & Their Families. Visit:

Download the PDF media release.

Media contact:
Jenny Vu | Project Executive – Prince’s Trust Australia
m: 0431 694 001