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Lead your own business logo (The PrinceDefence (The Prince


The Prince’s Lead Your Own Business program is The Prince’s Trust Australia’s flagship initiative. A 12 to 18-month course delivered annually with our education provider RMIT University, the P.L.Y.O.B. program assists transitioning Defence members to launch and/or scale their business ideas. Guided by an Advisory Council Chaired by His Excellency General The Honourable David Hurley AC DSC (Ret’d), Governor of New South Wales, participants graduate with a Certificate IV in New Small Business, a fully developed business plan, receive 12 months of tailored mentoring support, and are invited to stay engaged through our PLYOB alumni network & events.

The P.L.Y.O.B. combines online learning tools and assessments with a week-long intensive residential program in Melbourne, augmented by business experts, guest speakers, program alumni, and mentors, to provide Defence personnel with the skills they need to successfully transition to civilian life.


His Royal Highness The Prince of Wales is actively engaged in the P.L.Y.O.B. program. Several program participants have corresponded with His Royal Highness and many were able to meet him during His Australian tour in November 2015.


Applications for the 2018 program must be submitted by Friday, 2 March 2018. Successful applicants will be notified in April and registered with RMIT University for eight weeks of online learning. The 2018 residential week will be held in Melbourne from Saturday, 2 June to Friday, 8 June 2018. This year, 10 British Armed Forces personnel will join their Australian counterparts for the program’s residential week.


Each participant’s flights, accommodation and program costs are generously covered by our sponsors. A number of full scholarships are also available to assist applicants that can not secure CTAS, Department of Veterans’ Affairs or Department of Defence funding for their $1,000 participation fee.


The P.L.Y.O.B. program is supported by an Advisory Council, chaired by His Excellency General The Honourable David Hurley AC DSC (Ret’d), the Governor of New South Wales:


→ Rear Admiral Brett Wolski AMHead People Capability, Australian Defence Force

→ Air Commodore Robert Brown AMChairman, A.D.F. Financial Services Consumer Centre

Peter EvansChairman, Defence in Business

→ Maree SiroisNational Convenor, Defence Families Australia

→ Craig FitzgeraldDirector Operations, Aspen Medical

→ Professor David Forbes Ph.DDirector, Phoenix Australia – Centre for Posttraumatic Mental Health

→ Major General Gerard Fogarty AO (Ret’d)Chief Executive, Defence Health

→ Stephen KossPartner, Advisory, E.Y.

→ Sean Farrell Chief Executive, Bravery Trust

→ Robert Joske OAMFounder and Managing Director, Joske Management

→ Gary Hogan AM, CSCPolicy Officer (Defence), Department of Economic Development, Jobs, Transport and Resources

The support, experience and knowledge provided through this program is without question the difference between operating a highly successful business and potentially becoming one of the statistics. This is an opportunity you will not get anywhere else. It’s not just the course learnings – it’s the networks, the personal mentors with decades of business experience, and the support all the way through the program and post-program that really matter.

Rob Underdown | 2015 Alumnus

If you are interested in applying for the 2018 program, download the application form and return to us no later than 5 p.m. on Friday, 2 March. Applicants seeking financial support from our scholarship providers should fill in the final page of the application form. Participants can also apply for funding through CTAS, DVA or the Department of Defence.


2018 PLYOB Application Form


If you know of someone who you think would benefit from this program, please email us at You can also reach us via phone on (03) 8672 9132 or visit RMIT University’s sister site at