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21 September 2020

Prince’s Trust Australia is pleased to announce a collaboration with the Veteran Community Business Chamber (VCBC) to proudly profile Australian veteran-community businesses.

This month, Prince’s Trust Australia and the Veteran Community Business Chamber launch Buy Veteran, a fifteen-week digital campaign designed to showcase the diversity of veteran-community businesses and inspire veterans and their families to explore self-employment.

The campaign will feature veteran and ADF partner owned and founded businesses across Australia.

Prince’s Trust Australia acknowledges the veteran-community as Defence personnel and their family members who are serving or have served in the Australian Defence Force.

Over the last five years, Prince's Trust Australia has supported veterans and their families into business by providing them with the confidence, skills and networks they need to explore self-employment and prepare for the rapidly changing world of work. To date, there are more than 100 veteran and ADF family businesses in Prince’s Trust Australia’s Enterprise network, running businesses as diverse as organic skincare, furniture design, property development, health and fitness, defence industry and technology.

The Hon Julie Bishop, Chair of Prince’s Trust Australia remarks:

“Today our veterans and their families face complex challenges as the future of work is changing rapidly.

The Prince’s Trust Enterprise for Veterans program is unique in that it supports veterans to be entrepreneurial and to start and grow a small business.

Our program is free and gives veterans the confidence, networks and skills they need to set up a business.

This new campaign “Buy Veteran” provides a great opportunity to support these businesses and help our veterans continue to make a contribution in their post-military life.”

The Veteran Community Business Chamber (VCBC) was founded in 2019 by two alumni of Prince’s Trust Australia, entrepreneurs and Army veterans Peter Liston and Matthew Moseley. VCBC’s mission is to unleash the potential of the veteran community through entrepreneurship. Co-CEO Peter Liston remarks:

“Serving in the military can be a great platform to start your own business.

The veterans, serving members and their partners within our community have demonstrated commitment, a social consciousness and passion for their business.

They are still serving, just no longer in uniform. They are now behind a counter of your local shop, working on the tools as your local tradie, or providing you professional services.

You can find a veteran business owner in every industry and every community.” 

The campaign draws on the success of the Prince’s Operational Entrepreneur Buy Veteran campaign at Prince’s Trust Canada, launched in 2016.

Stories from the campaign are featured online and via Instagram.

Veterans or ADF family members interested in entrepreneurship are encouraged to participate in a free Prince’s Trust Australia Enterprise program.

Veteran-community businesses are encouraged to register their business for free with the Veteran Community Business Chamber.

Veteran-community businesses interested in being featured for the campaign are encouraged to complete an Expression of Interest.


Media Enquiries:

For more details, please contact Jasmine Cooper Sutton, Director for Defence Members and Their Families at Prince’s Trust Australia.


About Prince’s Trust Australia:

Prince’s Trust Australia is part of The Prince’s Trust Group, a global network of charities founded by His Royal Highness The Prince of Wales. Prince’s Trust Australia supports the development and delivery of innovative, high impact projects across three focus areas: Young People, Sustainable Communities, and Defence Members & Their Families.

The Prince’s Trust Group also includes work carried out by The Prince’s Trust in New Zealand, Canada, the United Kingdom and a range of other countries through The Prince’s Trust International. This global network provides meaningful support to young people, Indigenous communities, military veterans and environmental projects.


About The Veteran Community Business Chamber:

The Veteran Community Business Chamber’s mission is to unleash the potential of the veteran community through entrepreneurship. The VCBC supports veteran and family businesses with ongoing business education and networking, a free business registry, and digital transformation support.